Madagascar’s Poultry Farmers Embrace Change as Global Foundation Boosts Grassroots Growth

 Momentum is building in Madagascar’s poultry sector as a recent visit by top officials from the World Poultry Foundation (WPF) revealed encouraging signs of transformation at the grassroots level. Touring project sites under the Accelerating Pathways to Market Initiative (APMI), WPF CEO Randall Ennis and his team witnessed firsthand how local farmers are adopting smarter practices, backed by digital tools and strong community engagement.

A standout moment of the June visit was the widespread use of structured record-keeping by smallholder farmers. At every brooder unit, farmers proudly showcased printed tracking sheets, logging feed usage, poultry health, and growth rates with newfound discipline. This shift toward data-driven management marks a critical step forward in improving productivity and decision-making across the board.

Source: Poultry World

The delegation also reviewed updates to CommCare, the digital platform powering the project’s data management system. By enhancing real-time tracking of farmer performance and poultry outcomes, the upgraded technology promises sharper insights and more targeted support — a game-changer for local operations.

WPF’s visit wasn’t just about data; it was deeply personal. Team members sat with farmers in village meetings, listened to their challenges, and celebrated their victories. These conversations offered unfiltered feedback that will shape the project’s future — from refining support strategies to ensuring reliable access to affordable, high-quality poultry feed.

With visible progress and growing enthusiasm from both farmers and local partners like Livestock for Life (LFL), the WPF team expressed strong confidence in the program’s direction. As APMI continues to scale, the foundation remains committed to empowering rural communities, driving innovation, and turning poultry farming into a sustainable engine for economic growth in Madagascar.