UK Livestock Meat Producers Threatened by Lab-grown and Plant-based meats - LivestockTrend

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Tuesday 6 November 2018

UK Livestock Meat Producers Threatened by Lab-grown and Plant-based meats

Recent developments in the alternative meat market, health factors, the reduction of meat intake by consumers and worldwide meat-free campaigns like the World Vegan Month and Veganuary could threaten the market relevance of traditional UK livestock producers in the years to come.

Recent studies by Mintel have shown that the consumption of meat-free/plant-based meats in present day United Kingdom (UK) has nearly doubled in the last three years. There has also been a 6% increase in the number of adults consuming vegan foods since 2017. It was also revealed that 30% of meat consumers have since reduced their meat intake.

Founders of Mosa Meat, a meat company that produces lab-grown meats, Mark Post and Peter Verstrate have also revealed that the awareness of consumers about environmental and health factors could spur lab-grown meats into totally replacing traditionally produced livestock meats in the coming years.

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