Source: Global Meat News |
Coronavirus, also
known as COVID-19 has become a critical factor affecting business
globally. A further zoom into the meat business in the UK revealed some
changing dynamics. Meat business is further moving into direct retailing.
One major business currently adapting is Direct Meats – an Essex based
supplier.
Initially, the Direct
Meats were involved in traditionally ensuring the supplies of meat to
high-end restaurants. However, with the emergence of COVID-19, the business has
ensured the use of online services with the selection of a meat box and
non-essential meat box.
Nicola Chandler,
the director of sales of Direct Meats further
explained that the move was made necessary to help with social distancing. To
ensure this, an online platform was developed to give shoppers options in part
of the country until the situation plunges.
Another is Blake’s Meat, a catering and butchery business which revised their strategy of meeting the needs of their customer after its main avenue closed. This new service is the Brighton Meat Express- a direct to customer retail service.
As
stated by the business director, Greg Thatcher, the move was imperative as the
business lost its customers overnight. She furthers that, business is equally
leveraging on sharing flyers and utilising the social media for advertisements.
These are the
changing phases in the meat business in the UK as the COVID-19 requires people
to stay at home thereby leading to a rise in demand for retail products from
supermarkets and not all businesses have the capacity to adjust to
this change in consumer’s behaviour.
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